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Every Size Matters

We believe all brides should feel valued and beautiful. This means everyone should be able to try on the dress of their dreams. You will love the stylish, on-trend wedding dresses in our plus-size collection.

 

With gowns up to size 30, there is a gorgeous gown for everyone, and we PROMISE to NEVER charge an extra fee for a plus size. You shouldn't have to pay more to have your dream wedding dress.

 

Visit our Lush & Lovely, The Sweet Shop, and Affordable & Adorable galleries to see some of our glorious gown options or browse our real Premiere Couture VIP Brides and be inspired!

You're ready to feel as beautiful as you are. Make an appointment and put Premiere Couture on your calendar.

WHAT OUR BRIDES SAY

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MOLLY LOWELL

"I don’t even know where to begin. Walking in was like walking into a dream. The set up of the store is magical and intimate.

Then I saw Lauren. Her energy was so incredibly beautiful, bubbly, and kind. She made me feel instantly comforted and eased any nerves I may have had. She pulled beautiful gowns and validated each and every one of my feelings.

The selection and sizing is so inclusive."

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HOLLY NORGEN

Premiere Couture was an absolute dream experience. From the easy online booking, to the preview video even before the appointment, to the outstanding help and support during the appointment. I worked with Julia and she was so helpful in finding dressed based off of the feedback I had. She was so supportive and I never felt pressured or overwhelmed. Julia helped me to feel calm and relaxed during the entire process. They made the day so special in so many ways. It is cliche, but I really did feel like a princess there. I highly recommend Premiere Couture.

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HANNAH VAN MARTER

This place is amazing! It was my first stop in search of my wedding dress and I was able to find my perfect dress THAT SAME DAY! Everyone was so incredibly nice and helpful! I never felt rushed or overwhelmed. They also carry the Disney bridal collection (which was my choice ”Belle”). They even recommended which seamstress would work best with my dress choice. Getting married finding the right dress is probably the most challenging and overwhelming part but Premiere Couture made the process smooth and easy. 10/10

Get in touch with us

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CONNECT WITH US

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We can't wait to meet you!

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Brides, Moms, Suits, Party Dresses:
Tuesday, Wednesday &- Friday: 10am - 6pm
Thursday: 12pm - 6pm

Saturday: 9am - 4pm

 Sunday, Monday and Holidays: Closed

​Appointments are required for the Bridal Shop,

Mom Shop, and Suit Shop
We can often accommodate last-minute requests, especially during the week.  


Our Prom Shop is open!

No appointment necessary.

Dress pick ups (we call them Reveals) require a reservation. Please call, text or email to schedule your Reveal!

© 2025 by Premiere Couture. All rights reserved.

​​​​​​​​​​​​​​​​​​​​210 West Main Street, Cambridge, WI 53523

Call 608.423.2272

Text 608.709.7045

shop@premierecouture.com

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