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The Sweet Shop

The Sweet Shop, our largest collection, is what we call our sweet spot - that just right collection of wedding dresses that exceeds expectations and will fulfill nearly any vision you may have for your wedding dress. Like every collection, The Sweet Shop is filled with jaw-dropping beautiful wedding dresses from all of our designers like Allure Bridals, Casablanca Bridal, and our specially curated Catherine Rose collection.

This gallery represents only a small portion of our complete Sweet Shop collection.

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We can't wait to meet you!

Brides, Moms, Suits, Party Dresses:
Tuesday, Wednesday &- Friday: 10am - 6pm
Thursday: 12pm - 6pm

Saturday: 9am - 4pm

 Sunday, Monday and Holidays: Closed

​Appointments are required for the Bridal Shop,

Mom Shop, and Suit Shop
We can often accommodate last-minute requests, especially during the week.  


Our Prom Shop is open!

No appointment necessary.

Dress pick ups (we call them Reveals) require a reservation. Please call, text or email to schedule your Reveal!

© 2024 by Premiere Couture. All rights reserved.

​​​​​​​​​​​​​​​​​​​​210 West Main Street, Cambridge, WI 53523

Call 608.423.2272

Text 608.709.7045

shop@premierecouture.com

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